SAN FRANCISCO as well SEOUL, South Korea, 17 December 2025 — Dolby Laboratories is a world pioneer in the field of advanced audio technology and LG Electronics (LG) today announced the debut of a revolutionary home audio platform designed to revolutionize immersive sound experiences for the consumer. The two companies unveiled their LG Sound Suite that is an audio system that is modular and built around an H7 Soundbar which is that it is the world’s first soundbar that is powered with Dolby Atmos FlexConnect technology. This strategic partnership brings Dolby Atmos FlexConnect to an entirely new class of audio equipment and puts the world a high-quality, flexible audio solution for homes that is built for easy use and numerous choices for configuration.
The release of LG Sound Suite represents a major advancement in the world of home entertainment technology. Dolby Atmos FlexConnect allows wireless speakers to be positioned freely throughout a room, without the limitations of the fixed position and large wiring that allows users to enjoy rich sound that adjusts to the environment they are in. This technology can eliminate long-standing barriers to audio setups that are premium that make cinematic-quality sound accessible to a larger audience.
Strategic Partnership Between Dolby and LG
Dolby’s long-standing reputation for audio formats that are immersive, such as Dolby Atmos, has led to this partnership together with LG Electronics, a major creator of audio and visual technology for consumers. Its H7 audiobar is the mainstay in LG Sound Suite. LG Sound Suite and is the first in its class to include Dolby Atmos’s FlexConnect. As a team, Dolby and LG aim to create a modular audio environment that is in tune with contemporary lifestyles and preferences for entertainment.
Lee Jeong-seok is the head of the Audio Business Division within LG’s Media Entertainment Solution Company, highlighted the importance of adaptability, saying that integrating Dolby Atmos FlexConnect along with LG’s flexible design, as well as AI-driven tune allows consumers to tailor their audio experience regardless of the room’s dimensions or layout. LG’s strategy is designed to allow cinematic sound at any point in the listening zone and is indicative of the trend towards high-quality, flexible audio systems for homes.
Features and Capabilities of the LG Sound Suite
Its LG Sound Suite supports a amazing 27 different configuration of speakers which range from basic two-speaker configurations to the complete 13.1.7-channel audio system for the home. The system can be expanded as they go along, beginning with the H7 soundbar, and the addition of as many M7 or M5 surround speakers as well as the W7 subwoofer to create an immersive system. Dolby Atmos FlexConnect works with any TV that is compatible with the soundbar H7 when it is utilized as the main device and it’s also available by certain LG 4K DolbyVision-enabled high-end TV models.
This modular system eliminates the usual complexity associated with high-end audio systems. In lieu of demanding precise placement of the speakers or a lengthy calibration process this technology will automatically tune the audio output in accordance with the particulars of the room’s spatial. Wireless connectivity also simplifies the process of setting up, providing users to enjoy a more user-friendly and efficient experience.
Dolby Atmos FlexConnect: A New Audio Paradigm
Dolby Atmos FlexConnect can be described as a disruptive technology in the audio landscape of home. It expands the immersive capabilities of Dolby Atmos, which is already used in the world of theatrical films streaming media such as music, sports and gaming into a scalable comfortable, user-friendly environment for home use. Dolby as well as LG officials highlighted the fact that this technology allows sound systems to be dynamically adapted to the layout of rooms, providing superior audio without the requirement for technical expertise.
John Couling, Senior Vice President of Entertainment at Dolby Laboratories, said the fact that Dolby Atmos FlexConnect eliminates decades-old issues with home audio configurations. In allowing the best sound performance regardless of the location of the speakers this technology allows customers to enjoy an immersive audio experience that remains in line with the intent of the creator.
Technical Innovation and User Experience
The H7 soundbar and the supporting elements of LG Sound Suite leverage advanced audio technologies and sophisticated tuning capabilities. In addition to the ability to adjust physical arrangement, the system also includes features that enhance sound performance across a variety of media. The system’s modularity lets users to begin with a simple configuration, and then move up to more complex surround sound configurations as required.
LG will also be extending Dolby atmos support to its latest range that includes premium televisions. Certain models in 2025 will get the feature via a forthcoming software update, which will improve compatibility and expanding the reach of the technology for existing or the future LG customers of TVs. This integration of TVs allows the TV to function as a center for audio calibration as well as system control, further enhancing users’ experience.
Market Context and Industry Implications
The introduction of LG Sound Suite arrives at the time of huge increase in Dolby Atmos-related content across the globe. Dolby Atmos is now widely used across all popular entertainment systems, including almost all of the major box office-related titles released in recent years, and hundreds of pay-TV and streaming services that support the format. In addition, Dolby Atmos is featured in a large number of the most popular music tracks and is expanding into gaming broadcasts and sports experiences.
Industry experts see the incorporation the use of Dolby Atmos FlexConnect in a format for soundbars as an important milestone for consumer audio. In reducing setup complexity and increasing the ability to adjust, this technology removes the common obstacles that have hindered the widespread acceptance of audio systems that are immersive in homes.
Design and Scalability
The flexible nature of LG Sound Suite enables a personalized audio experience. Simple configurations deliver high-quality sound for use in everyday life, while advanced configurations offer high-quality multi-channel surround for specific home theater applications. Wireless connections and auto-calibration makes for installation and eliminates the need for specialist technical know-how.
LG has also included AI-driven tuning to improve audio quality. By analysing the acoustic characteristics of a room and then adjusting audio output to match it delivers well-balanced and rich sound that enhances the experience on the screen.
Integration with Premium Visual Technologies
Alongside its audio capabilities and connection to Dolby Vision enabled LG TVs highlights LG’s overall dedication to providing immersive audiovisual experiences. Combining Dolby Vision with Dolby Atmos technology aims to improve the quality of content presented by combining high-quality visual clarity with a heightened audio in a spatial setting.
Showcase and Availability
LG Sound Suite LG Sound Suite powered by Dolby Atmos FlexConnect will be on display at the CES 2026 and will begin on January 6 through January 9 2026, in LG’s booth. Although specific pricing and availability information for the global market are likely to be announced at the show, the actual rollout is scheduled for the following year.
Industry and Consumer Impacts
With the introduction of this innovative home audio system, Dolby and LG are set to change the expectations of consumers for high-quality audio in the home. The simplicity of setting up and the flexibility of settings and automated calibration is a step towards more user-friendly and flexible audio systems that are tailored to various living areas.
In allowing a wider public to enjoy premium surround sound without requiring a large technical installation, Dolby and LG aim to broaden the market for home audio that is immersive and a greater integration of top-quality audio technologies in everyday entertainment settings.
