Panaji’s riverfront came alive on Thursday as thousands of film lovers gathered to witness a new beginning for the India International Film Festival (IFFI). Instead of the usual stage performances and star-studded opening, the city streets turned into a moving celebration of cinema, culture and creativity. Music echoed across the boulevard, dancers filled the roads with energy and beautifully crafted floats rolled past cheering crowds.
This year’s biggest highlight was the cultural parade – something IFFI has never done before. Floats representing film houses and different states showcased stories, music and iconic characters, giving the festival a more public and community-focused feel.
Leading the parade were colourful tableaux from Andhra Pradesh, Haryana and Goa. Andhra Pradesh brought the charm of Visakhapatnam’s beaches, Araku Valley’s scenic beauty and the buzz of Tollywood. Haryana celebrated its folk traditions, theatre roots and growing identity in Indian cinema. Goa, the emotional home of IFFI, showcased its warm, artistic spirit and long-standing connection with global filmmaking.
Adding depth to the celebration was a special float by the National Film Development Corporation (NFDC), marking its 50-year journey of supporting filmmakers and nurturing bold new ideas in Indian cinema.
One of the most memorable moments came from Bharat Ek Soor, a stunning folk fusion performance by over 100 artists from 16 states. Their music and movement turned the parade into a live mosaic of India’s cultural diversity.
The event was flagged off by Goa Governor Pusapati Ashok Gajapathi Raju and Chief Minister Pramod Sawant. Watching the crowd respond with excitement, the Governor praised this fresh approach to the festival.
“IFFI has always been more than just films,” he said. “It’s where ideas meet, where young filmmakers find inspiration and where India showcases its creative strength to the world.”
He also appreciated the efforts of the state government in expanding the festival year after year, making it more interactive, inclusive and memorable.
With this new format, IFFI 2025 doesn’t just celebrate cinema inside theatres – it brings it to the streets, to the people, and to the heart of Goa.
