The military-themed film 120 Bahadur which was directed by Farhan Akhtar. Made a disappointing debut in the theaters, netting around Rs2.35 crore on its opening day. Despite hype prior to its release and expectations about the patriotic theme it was not able to attract audiences to cinemas and resulted in slow beginnings for the film’s big budget release.
Early trade reports suggest that the film had around 5% attendance across all cinema halls. A number of shows were reported to be pulled due to low turnouts, which suggests a weak interest from viewers. Analysts believe that mixed reviews as well as a lack of interest from the audience could be the reason for the low ratings in the initial day.
The film also had to contend with the competition of a different brand new release. But did manage to earn a more successful opening. This rival film made Rs2.50 crore on its debut day. Which was more than the debut total which was 120 Bahadur. The conflict between these two titles is believed to have split viewers’ attention. Which impacted the overall performance of the Farhan Akhtar film.
In addition the film, which was already within its 2nd week continues to do well and maintain an advantage over the new releases. On the eighth day of its run it grossed Rs2.25 crore. Just a bit less than 120 Bahadur however still remarkable for a film that is during its 2nd week. The film’s steady performance further reduced the percentage of people who watch for new films.
Industry experts are now of the opinion they believe that 120 Bahadur requires a big weekend to remain in the race. The earlier projections predicted the weekend’s earnings at around Rs8-10 crore. However current numbers suggest that the movie could be a bit short unless the footfall grows substantially over the weekend and on Sunday. The general reaction has suggested that the film will require positive reviews to get the word out.
The weekend is just around the corner, and the coming days will decide how 120 Bahadur is able to recover from its slow beginning or remain in a downward spiral on the front of its box.
